AD CAMPAIGN FOR
Art Direction / Photography / Design
The Junkanoo Collection is a vibrant micro-collection launched fall 2018 by India Hicks. The collection captures the colorful spirit of a Bahamian Junkanoo through a photographic pouch with swappable wristlets, a multicolored crystal necklace, and a flamingo cord to pair with many of the brand’s charms and pendants. Our goals for the campaign were two fold, communicate a rich heritage and a vibrant spirit. We shot the accessories on two background surfaces to be used on the website and on social media. Our first set featured a weathered warm wood background to represent the rich heritage of Junkanoo while our second set had a cleaner neutral background with natural light for a more vibrant visual experience.
To show the authenticity of India’s inspiration for the collection, the ad campaign features candid shots from actual Junkanoo parades, including shots of India and friends.