JUNKANOO COLLECTION

 

AD CAMPAIGN FOR
INDIA HICKS

Art Direction / Photography / Design

The Junkanoo Collection is a vibrant micro-collection launched fall 2018 by India Hicks. The collection captures the colorful spirit of a Bahamian Junkanoo through a photographic pouch with swappable wristlets, a multicolored crystal necklace, and a flamingo cord to pair with many of the brand’s charms and pendants. Our goals for the campaign were two fold, communicate a rich heritage and a vibrant spirit. We shot the accessories on two background surfaces to be used on the website and on social media. Our first set featured a weathered warm wood background to represent the rich heritage of Junkanoo while our second set had a cleaner neutral background with natural light for a more vibrant visual experience.

To show the authenticity of India’s inspiration for the collection, the ad campaign features candid shots from actual Junkanoo parades, including shots of India and friends.

 

HOMEPAGE

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COLLECTION LANDING PAGE

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