The island-dwelling British entrepreneur who built a licensing empire on her Bahamas-meets-London lifestyle, founded a new company designed to help empower women on their own terms. 

The India Hicks brand offered a luxury line of all natural skincare/body/bath/fragrance along with premium jewelry/bags/accessories and home products.  Sold online and through 1,800 India Hicks Style Ambassadors.  Private/VC held.

Successes

• Worked directly with India Hicks, founder and executive creative director to define and execute the brand look and feel across multiple sales channels - direct mail, website, email, print catalogue, social media.

• Responsible for brand photography and design of marketing materials.

• Led the marketing design team through 4 years of seasonal e-commerce campaigns which included emails, social media assets, press printed catalogues and direct mailers.

• Established brand standards and brand guide for use by India Hicks brand ambassadors.