Crabtree & Evelyn

AD CAMPAIGN FOR
CRABTREE & EVELYN

Photography for website and social media

Crabtree & Evelyn’s Mother’s Day 2018 campaign focused on the theme of strength. To help promote their Mother’s Day gift-with-purchase retail offer, I was commissioned to create a series of lifestyle images celebrating motherhood. The goal for the photography was to show how “everyday" moms are an example of strength just by being present and engaged with their children. The gift-with-purchase for this campaign was a necklace shot as a still life and worn by the mom throughout the shoot. To keep the creative as authentic as possible, we photographed one of Crabtree & Evelyn’s very own working mothers - along with her two beautiful daughters.